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Rachel Erickson
Feb 4, 20222 min read
Portfolio Profile: Fossil Lucy Dress
I have to admit that I mostly created Fossil’s Lucy Dress for myself. It was (and still is) an ideal shape for my body, a great length...
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Rachel Erickson
Feb 4, 20222 min read
Bucket List Days on Bali
I started a daily yoga practice back in 2011 while we were living in the Dallas, Texas area. I was one of the regular attendees of the...
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Rachel Erickson
Feb 1, 20222 min read
Target Costs
Before your team starts designing for a new set of product proposals, they should be aware of various costing requirements for each...
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Rachel Erickson
Jan 31, 20226 min read
Rachel's Carry-On Packing Guide
I am one of those travelers who believes that everything I need can and should fit into my carry-on bags. Avoiding the lines to check a...
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Rachel Erickson
Jan 28, 20224 min read
Let's Go Rome!
In September of 2017, my husband and I took our first trip to Rome. It had been a lifelong dream of mine to visit this city, and although...
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Rachel Erickson
Jan 27, 20223 min read
Portfolio Profile: ANF Trench Coat
The women’s Trench Coat that I helped to create for Abercrombie & Fitch in 2009 was my first introduction to creative pattern...
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Rachel Erickson
Jan 25, 20224 min read
Writing a Design Brief
If you are a member of an apparel team or company, you may not be doing all of the design work on your own. Most apparel companies will...
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Rachel Erickson
Jan 21, 20223 min read
Travel for Business: Hong Kong
One of my favorite cities in the world is Hong Kong. I’ve traveled through this global hub many times throughout my career, and have come...
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Rachel Erickson
Jan 20, 20222 min read
Portfolio Profile: Sewing Background
I first learned to sew when I was seven years old. My mom took us to the art store, where my little sister and I picked out these...
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Rachel Erickson
Jan 19, 20221 min read
Apparel Line Update
Not a ton new to report this week, although I'm excited that items are finally starting to arrive at my house for my designing phase! I...
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Rachel Erickson
Jan 18, 20223 min read
Color Palettes
The colors chosen for your apparel line can help to evoke an emotional connection between you and your target consumers. Color has the...
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Rachel Erickson
Jan 13, 20223 min read
Portfolio Profile: Specialized SL Race Jerseys
When I arrived at Specialized in 2016, it was a huge priority to improve the fit of their cycling apparel line. At the time, being hired...
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Rachel Erickson
Jan 12, 20222 min read
Apparel Line Update
This is my first weekly post about the progress of my Travel Apparel Line development! I am so excited to be sharing the details of this...
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Rachel Erickson
Jan 11, 20223 min read
Creating a Mood Board
Putting together a mood board for your designs will help you to pull together the color palette, early fabric options and inspiration for...
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Rachel Erickson
Jan 8, 20224 min read
Portfolio Profile: The Emma Jeans
I was once told that I would never become a pattern maker. I was told it was a dying art that would fade away from existence, and there...
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Rachel Erickson
Jan 6, 20223 min read
New York at Christmas
Back in 2004, I spent six months living in Brooklyn while working as a graphic design intern for an apparel company in New York City. Our...
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Rachel Erickson
Jan 4, 20223 min read
Croquis Sketch Ideations
Your line plan is all put together. You have a budget. You’ve completed research on your competitors, current trends and your target...
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Rachel Erickson
Dec 30, 20213 min read
"I Do," and I Would Again
Weddings are magical, but can also be exhausting. I’ve had the honor of being in several weddings (over a decade ago now), and my...
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Rachel Erickson
Dec 28, 20213 min read
Fashion Trend Forecasting
Trend forecasting services could help to round out and finalize your research phase of development. I like to use them to help with final...
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Rachel Erickson
Dec 21, 20214 min read
Defining Your Customer
Throughout the apparel industry, each company is focused on a specific group or ideal person to design and develop for. Some brands do...
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