Writing a Design Brief
If you are a member of an apparel team or company, you may not be doing all of the design work on your own. Most apparel companies will...
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Rachel Erickson
Jan 18, 20223 min read
Color Palettes
The colors chosen for your apparel line can help to evoke an emotional connection between you and your target consumers. Color has the...
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Rachel Erickson
Jan 11, 20223 min read
Creating a Mood Board
Putting together a mood board for your designs will help you to pull together the color palette, early fabric options and inspiration for...
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Rachel Erickson
Jan 4, 20223 min read
Croquis Sketch Ideations
Your line plan is all put together. You have a budget. You’ve completed research on your competitors, current trends and your target...
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Rachel Erickson
Dec 28, 20213 min read
Fashion Trend Forecasting
Trend forecasting services could help to round out and finalize your research phase of development. I like to use them to help with final...
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Rachel Erickson
Dec 21, 20214 min read
Defining Your Customer
Throughout the apparel industry, each company is focused on a specific group or ideal person to design and develop for. Some brands do...
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Rachel Erickson
Dec 8, 20212 min read
Competitor Research
If you’ve been thinking about designing your own apparel line, you’ve probably had your eye on a few brands that will ultimately become...
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Rachel Erickson
Nov 30, 20212 min read
Budget Evaluation
Once you have your line sheet started, you can begin to play with your budget. But first, two questions to get you started: How are you...
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Rachel Erickson
Nov 18, 20215 min read
Apparel Line Planning: Top 10
Over the years, my idea of a line plan has grown to a 60-column wide spreadsheet that can give me every detail of my product plan, budget...
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Rachel Erickson
Nov 9, 20213 min read
Why Do We Do Apparel Fittings?
Have you ever thought about how your favorite shirt evolved into its current state? I promise you that it didn’t originally start as...
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